3.What kind of media institution would distribute your media product and why?

The Butterfly Effect and Se7en, the films that we researched for our film opening have to some extent the same themes as our media product. Love, jealous and murder.

The Butterfly Effect was produced by Benderspink, and released by New Line Cinema and Icon Films. Se7en was produced and distributed by New Line Cinema.

New Line Cinema is an American independent distribution company owned by Warner Bros.Entertainment. Being a part of Warner Bros, it is able to distribute big budget films, such as Inkheart (2008) and Hairspray (2007). New Line Cinema is part of big company and may not be interested in distributing our media product.

However, we did some research on smaller distributing companies that would be interested in distributing our media product. Optimum Releasing is a British distribution company which specialises in distributing many foreign films, such as Tokyo! (2008) and Amores Perros (2000). It has also been involved in the distribution of bigger Hollywood films, The Tourist (2010) and Source Code (2011).

Another option could be Icon films. It has distributed several low budget films, such as The Collector (2009), Buried (2010) and Precious (2009). All of this low budget films have done well at the box office despite this low budgets and lack of big Hollywood stars that are considered as ‘stars vechiles’ in films.