5. How did you attract/address your audience?

The target audience for our media product are young males and thriller fans, so we had to create a dark atmosphere that would appeal to these fans. One of the ways we did this was by using a filter to darken the image and make it seem gritty. Doing this allowed us to have a creepy atmosphere despite having filmed in broad daylight. The theme of the film was also an important factor, due to it being about murder which would appeal to young people.

We wanted to have themes of mystery surrounding the characters, which is a common feature of thriller films. We achieved this in a number of ways such as when Lucie’s character is first introduced, we didn't film her face, we just used a variety of camera angles showing only her feet and back as she walks through the corridor, and into the interview room. When she enters the interview room, the audience learns she is powerful and very blunt. Lucie's character knows what she wants and will make sure she gets what she wants. Lewis’ character is very reversed which makes him mysterious by his looks, his actions and even the way he talks. Alcione's character hasn't got a story to tell, but the audience learns that she is similar to Lucie, but likes to 'play by the rules'. She is controlled and knows how to succeed at her job role. The victim is presented as a young, vulnerable woman. She was clearly in shock when she was attacked, which would explain why she didn't run away. This could say something about who she is as person and that she is a bit naive about bad things in the world.

During the attack scene we used a POV shot to show what it would be like to be the victim and shook the camera to give the effect of her being strangled by the attacker. The attacker's face wasn't shown clearly during this scene. This added to the suspense of what was to come.
When the victim is thrown into the ditch, we used a filter to darken and blur the screen to give the effect that she is dead. The victim is seen as someone who is calm and naive. She takes her time walking through this deserted place, despite being alone and looking quite vulnerable. Different shots are used as she walks along which really emphaise that she is taking her own time.

The soundtrack we used has a dark, mysterious and effective to portray the thriller genre well keeping the audience interested. To achieve this, we chose music with a minor key and low sounding instruments. We also used long sustained notes when the cuts were slow and during action scenes much faster paced music. We used different sounds to highlight key events such as deep rumbles and 'windy' noises increasing the impact of what happens on film.