Before our production on Infactuation Complex, we did some reserach on our main target audience would be for our product. Therefore we researched into the typical age range of psychological horrors and the common age certificate is 15 and 18.
Using this evidence we asked people questions based on the age they first started watching horror films and what they assume the correct age range is. Based on a pole of 10 people, 100% stated that they watched their first horror film at the age of 15 or under and the average age range who mainly watch horrors was 16-24 years of age. We carried out some viral research and we found that on average people age 15 or under watch their first horror film, and the average age range who mainly watch horror films are people in their early teenage years, especially males.
With these statistics, we set out aiming our psychological horror film to be filmed within the age range of 16-24. During having a scene in which someone is brutually murdered, we had to bear in mind that we couldn't show violence on screen. Having completed filming and editing, we asked people to view our film opening and give feedback. The following questions were asked:
Question 1. Does this film opening appeal to you?
100% answered yes.
Question 2. What age rating would you likely give this film opening?
90% answered 15 certificate
10% answered 18 certificate.
3. What age range of people will watch our film?
40% answered 15-25
20% answered 15+
20% answered 16+
10% answered 17+
10% answered 18-24
After analysing the feedback from our audience, we decided that our media product would appeal to a young audience within the age range of 15-24, who had an interest in murder mystery genres.
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